Ep. 46 - The Next Crumbl Cookie?: The Milkshake Factory’s Sweet Path to Expansion

Welcome to “The Franchise Life” podcast! In this episode, Stacie is joined by an exceptional guest, Cary Tober, Vice President of Franchise Development for the Milkshake Factory.
In this episode, Stacie and Cary dive into the fascinating history of the Milkshake Factory, founded in Pittsburgh in 1914 and continues to be elevated by its fourth-generation family of chocolatiers. Cary highlights the family’s journey beginning as immigrants from Greece selling chocolate on the streets of Pittsburgh. With their hard work and dedication, they eventually opened a chocolate shop, which later evolved into the iconic Milkshake Factory. This brand is like taking a step back in time to that old ice cream shop you always loved, but with an elevated modern flair.
But the story doesn’t end there! The familys journey continued with their products, even reaching the Pentagon and becoming the most secure chocolate in the world. Their innovation and creativity led to the creation of snappers, a popular product you can find in Costco and other stores.
With its flagship location already established, the Milkshake Factory has been on an impressive growth trajectory, opening nine locations within a short period. And now, given the mix of farm fresh dairy, sustainably sourced cocoa, a legacy of chocolatiers, and proprietary housemade ice cream, the Milkshake Factory opportunity is capturing the attention of multi-unit franchise investors given the wealth of opportunity that resides in the dessert franchise space!
So who is the Milkshake Factory’s ideal investment partner? Cary shares that they are looking for community-oriented, passionate leaders ready to build something bigger than just a business.
The podcast episode ends with Stacie excitedly looking forward to trying out the Milkshake Factory’s delicious offerings and potentially bringing the brand to new locations. And there’s no doubt that the future looks bright for this iconic franchise!

Interested in learning more about The Milkshake Factory? To view a comprehensive summary of the brand Click Here

Want to speak with Stacie regarding a franchise opportunity? Reach out today to stacie@fusionfranchising.com or book a 15-min intro call to start your franchise ownership journey! Calendly – Stacie Shannon.

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