In this episode of The Franchise Life, Stacie sits down with entrepreneur and franchise expert Peter Taunton. Peter is a pioneer in the fitness industry, having founded Snap Fitness 24/7, Lift Brands, and most recently, Co-Founder/CEO of Nautical Bowls.
In the early years of establishing the fitness franchise, Peter faced several hurdles, including limited capital and fierce competition within the industry. Undeterred, he focused on building a solid foundation for his business by emphasizing customer service, affordability, and convenience. His innovative fitness approach and strategic marketing tactics helped attract a loyal customer base and set the stage for rapid expansion. Today, Peter focuses on growing the Nautical Bowls franchise brand while consulting other businesses on strategic growth.
Under Peter’s tutelage, Nautical Bowls has grown from several corporate locations to 161+ locations nationwide today. Nautical Bowls is a refreshing, health-focused food concept serving delicious, nutrient-packed bowls. With an emphasis on high-quality, natural ingredients, their menu features a variety of customizable options, including acai bowls, smoothie bowls, and poke bowls. Nautical Bowls’ commitment to promoting a healthy lifestyle and their vibrant, coastal-inspired atmosphere has garnered a loyal following of customers who appreciate the perfect balance of taste and nutrition. As the brand grows, Nautical Bowls remains dedicated to providing a unique and enjoyable dining experience for those seeking wholesome, satisfying meals. With Peter’s insight and leadership, Nautical Bowls has seen a significant upward trend in its franchising effort.
This podcast with Peter is genuinely focused on what it takes to be successful in franchise ownership today. With Peter’s entrepreneurial background, having written a successful #1 best-selling book called “Impossible Hill,” Peter has a wealth of knowledge to share and is truly inspirational.
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